Broad match keywords draining thirty percent of budget on irrelevant queries that never lead to a phone call or sale.
Ads showing outside your service territory or during non-business hours when nobody is answering the phone.
Generic ad text and slow landing pages causing Google to charge you twice as much per click as your competitors.
No call-tracking tags installed, making it impossible to know which exact keyword generated the customer.
Plumbing, electrical, pest control, and HVAC contractors wanting immediate phone calls from nearby neighborhoods.
Dental practices, dermatology clinics, and eye care centers looking for qualified patient appointments.
Corporate consulting, IT services, and commercial real estate looking for verified enterprise inquiries.
Online shopping stores needing high-ROAS Google Shopping and Performance Max catalog campaigns.